The Content Agent turns a brand pack you fill in once into a week of drafts. The agent finds the angles worth writing about and plans the week around one anchor idea. Then it writes each piece for the channel it is going to, and marks its own work against your rules before you see it. Nothing publishes until you approve it.
With Clade, who works out whether the Content Agent fits what you publish · about ten minutes · stop and come back any time.
Prefer a person from the start? Book 20 minutes with Vasu.
The expensive part is the re-reading. The voice drift you only notice at piece thirty. The claim you had to walk back a week after it went out.
Generic AI content is cheap, and it reads like it. Producing text faster fixes none of the above.
The cost is keeping fifty pieces consistent. Consistent in voice, honest about what actually ships, and clear of the claims your industry will not let you make.
What fixes that is the same rules applied every single time — which is exactly the work a person does badly and gets bored doing.
The brand pack is a form with six sections. The pack is the whole setup, and it is where your voice actually lives — not in a prompt somebody rewrites each week.
Everything below runs on the pack you filled in. The agent does five of these steps. You do the sixth, and it cannot happen without you.
Once. It carries your voice, the words you never use, your rhythm and your proof rules.
Finds what is actually worth writing about this week, rather than restating what you said last week.
Around one anchor idea, at the rhythm you asked for — not one it invented for you.
Each piece in your voice, written for the channel it is going to rather than pasted across all of them.
Against your rules, and fixes what it finds, before any of it reaches you.
Everything lands in a review queue. Nothing publishes on its own. There is no autopilot mode.
Set a campaign — the dates, how much of the week it should take, and what it is about. It layers over your normal messaging and reverts cleanly when the window closes, so nobody has to remember what normal was.
A campaign can never take the whole week. Your core position holds a share of it whatever else is running, so a two-month push does not quietly become your only message.
No more than three can overlap. When one ends the mix goes back to normal on its own, with nothing for anyone to undo and nothing for anyone to remember.
Every claim the agent can make about you carries a tag saying what kind of evidence sits behind it: something you can demonstrate, a real client result, a made-up example, or a model.
A made-up example is structurally unable to be presented as a client outcome. Nobody has to catch it in the draft, and the agent does not have to remember the rule. The tag is built into how the claim is stored.
Best fit: a business that publishes regularly and has a voice worth protecting. It fits founder-led companies best, where the founder is both the voice and the bottleneck.
The buyer is usually the founder. The person whose week changes is whoever currently opens a blank page on a Thursday night.
Anyone who wants volume with nobody reading it first. There is no autopilot mode and there will not be one, so if the appeal is posting without looking, this is the wrong product. We would rather say that on the call than after.
We take a reading of what you publish before the agent writes anything, so the comparison afterwards is against your own numbers rather than anybody’s claim. Here is what we count.
What DIAMII publishes comes out of this agent, against the same brand pack a client fills in. It goes through the same review queue and waits for the same approval, from the person whose voice it is writing in.
We have no client results to show you, and we would rather say that than borrow somebody else’s numbers.
Read what we publish, then read this page.
If the voice does not hold across both, the agent has not done its job on the one brand it knows best — and you should not buy it.
Clade asks the questions we would ask on a call: what you publish today, what keeps slipping, who currently writes it, and whether a brand pack could actually hold your voice.
If it is not a fit, he says so. And if the thing draining your week turns out to be a workflow rather than your publishing, he passes you to Flo rather than selling you this.
What he can do: answer questions about the Content Agent, work out whether your publishing fits it, take your details, and book time with Vasu.
What he cannot do: quote you a price, promise you an audience, or guess at something he does not know.
Clade sells the Content Agent. The Content Agent writes. Two different agents, and this page keeps them apart on purpose.
The brand pack carries your voice, the words you never use, and your proof rules. Every draft is marked against those rules before it reaches you. You approve everything, so nothing you would not have written goes out.
Every claim carries a tag saying what kind of evidence sits behind it. A made-up example is stored as a made-up example, so it cannot come out reading like a customer result. The tag is built into how the claim is stored, not left to whoever proofreads the draft.
Your core message always keeps a share of the week, whatever else is running, and no more than three campaigns can overlap. When one ends the mix goes back to normal on its own, with nothing for anyone to undo.
Nothing publishes without your approval. There is no autopilot mode, and that is not a setting somebody could switch on later.
Clade is the agent on this page. He works out whether the Content Agent fits what you publish, takes your details, and books the call if it does. Clade is not the Content Agent itself — one sells, the other writes.
Every install is scoped to your business, so the exact number comes out of a 20-minute call.
Twenty minutes. We will look at what you publish now, what keeps slipping, and whether a brand pack would hold your voice. Prefer a person from the start? Take twenty minutes with Vasu.
If the thing draining your week is a process rather than what you publish, Flo finds the one workflow your first agent should own and writes it up as a brief you keep. Free.